Introduction

1of1 is a collector’s club designed from the ground up with the aim to collect the defining digital assets of the 21st century. As an experimental and technically sophisticated collection of NFTs and rare artifacts, 1of1 is building out a high-quality community of artists and builders while providing club members with diversified exposure to a thoughtful portfolio of NFT assets across the most exciting categories in the space - art, metaverse, music, culture, and entertainment. Further, 1of1 will push the entire space forward by executing important experiments to deepen the relationship between members and the underlying assets and by improving the execution, governance, and acquisition process of scarce digital assets. In addition, 1of1 works actively to unlock the full DeFi composability potential of NFTs.

Collecting in the 21st century

Iconic digital assets [or how we decide what to collect]

1of1 collects iconic digital assets, operates in a thoughtful architecture, contributes to creators’ careers through value-add hustle, and offers innovative tooling to its fellow collectors. Let's unpack: The most iconic cultural assets are found through deep-rooted cultural insight and a network of professionals that balances the seasoned with the progressive. 1of1 has assembled a unique group of artists, curators, scouts, and advisors. In order to attract the most knowledgable professionals in each space, the management of the 1of1 collection is broken up into Guilds. Each Guild represents a cultural subgenre (iE. Art Guild, Metaverse Guild, Culture Guild) and is responsible for the day-to-day management of their part the overall collection. Guilds define their own collection strategy, work with a dedicated team and are made up of Advisors, Curators and Scouts.

1of1’s guild setup

1of1’s guild setup

Curators are dedicated full-time professionals that lead their Guilds and define the general strategy. They plan and execute guild projects and maintain the Guild collection, budgets, and personnel. They solicit and collect feedback with their respective Guild advisors and use their Scouts for additional insight into market trends and privileged deals.

Advisors act as a sounding board for their respective Guilds. They are veterans of their industry and deliver insights and introductions that further the success of their guilds projects and collecting activity. Advisors are a compensated position within 1of1.

Scouts are freelance operatives. They deliver value through privileged deals and bring attention to current market developments. Scouts are paid on a commission basis when 1of1 purchases one of their proposals.

Endless Hustle [or how we contribute to the value of the things we collect]

1of1 will continue to work as hard as any capital group on the planet to ensure our artists, creators and entrepreneurs have the right exposure, build their brand and to add value to their works in a variety of ways. Each guild fosters active conversations with leading cultural institutions, on- and offline. Through unique initiatives, such as our contributions to Forgotten Runes Wizard’s Cult, Cartography of the Mind or Human One’s World Tour, we ensure 1of1 is present and front of mind when it comes to notable NFT collections. Our projects create close ties with the artists and projects we collect and help raise both our and our creators’ profile. Some examples of recent support 1of1 has produced for the artists in its collection:

Forgotten Runes Wizard’s Cult

FRWC (Forgotten Ruins Wizard Cult) is a multimedia NFT project that 1of1 has been involved with since its early days. Their team and community (more a cult) are one of the strongest we’ve identified across the NFT space. 1of1 is a large holder of FRWC assets and we have supported their project in the following ways: